Split testing.Real traffic.Clear answers.

A/B test your landing pages, product pages, and offers.
Send visitors through one link. Split the traffic.
See which destination actually converts.

01 / The split Interactive example

One link.Endless possibility.

Keep your campaign link.
Change what happens next.

50% original / 50% challenger

Drag to change the flow
All challenger50 / 50All original
02 / The signalMake every visit a little more useful.

Let the resultsdo the talking.

Track visitors, conversions, and revenue. See how every destination performs, in one clear view.

Illustrative data
Conversion rate Original Challenger
Example conversion rate over 14 daysIllustrative comparison of Original and Challenger conversion rates. The totals are shown in the table below.9%6%3%0%DAY 01DAY 07DAY 14
Illustrative split test performance
VariantVisitorsConversionsConversion rateTrend
Original1,240625.0%
Challenger1,260887.0%
03 / The possibilities

Test the idea.Keep your stack.

Your existing pages.
Your chosen traffic.
One clearer answer.

Find the message that makes people act. Compare different headlines, layouts, and calls to action using the pages you already have.

Test your own idea
A OriginalIllustrative test

Built for your next move.

Learn more
B ChallengerIllustrative test

Make the next move count.

Get started
01

Set the weights

Start at 50/50 or choose your own balance across two to ten destinations.

02

Keep visits consistent

Returning visitors keep their assigned destination for 30 days in the same browser.

03

Measure what matters

Compare traffic, conversions, and revenue. Make your next move with evidence.

04 / From idea to insight

A small setup.A clearer picture.

  1. 01

    Add your destinations

    Choose the pages you want to test and set how traffic should be split.

  2. 02

    Share one short link

    Send visitors through a single link. Splitstack routes them using your chosen weights.

  3. 03

    Follow the results

    Add the tracker to your pages, then compare visitors, conversions, and revenue in one place.

05 / Good questions

Before yousplit.

A few things worth knowing before your first experiment.

Do I need to rebuild my pages?

No. Add the destination URLs you already use, choose their traffic weights, and share your Splitstack link. Your pages stay on their existing websites.

How does traffic splitting work?

New visitors are randomly assigned a destination using the weights you set. You can test two to ten destinations. Repeat visitors keep their assignment for 30 days in the same browser, while the browser identifier and assignment remain available.

How do I track conversions and revenue?

Add the Splitstack tracking snippet to your destination pages and send conversion events at the actions you want to measure. Include a value with those events to compare revenue alongside visitors and conversions.

Will my campaign parameters stay intact?

Yes. The redirect passes through your campaign query parameters, so tags such as your UTM values can reach the destination page.

What happens when I reach my free limit?

The Free plan includes three split tests and 3,000 new tracked visitor assignments per calendar month in UTC. After the traffic limit, new visitors still reach the first destination, but new visits are not tracked or split. Existing valid assignments can still record conversions. The monthly allowance resets at the start of the next month.

Can I try it before creating an account?

Yes. Explore the demo to try the dashboard, experiment editor, groups, and analytics with sample data. Demo changes stay in your browser tab and do not route real traffic.

06 / Simple plans

Start with a question.Make room to grow.

Start free. Get more room when your testing needs it.

Free

$0/ month

For your first experiments.

Start testing free
  • 3 split tests
  • 3,000 tracked visitors / month
  • Weighted traffic routing
  • Visitor & conversion analytics
  • Campaign parameter passthrough

Start with your existing pages and a single short link.

Professional

$399/ month

For teams running more experiments.

Preview Professional
  • Unlimited split tests
  • Unlimited tracked visitors
  • Everything in Free
  • Organize experiments with groups
  • Compare traffic, conversions & revenue

Try the Professional plan in the demo. Online upgrades are not available yet.

Monthly visitor allowance counts new tracked assignments. Returning visits with an existing assignment do not use another credit.

Your next winnerstarts with a split.

Create your first test